Take Your Email Message to the Top
So you’ve just finished proofreading your brilliant promotional email — it’s got an irresistible subject line and an offer no one in their right mind could refuse… Now look at it in the preview pane. A whole lot of your readers will!A preview pane allows recipients to view the top two to four inches of your e-mail without actually opening it. Statistics from MarketingSherpa show that 26.6% of consumers read emails that way. And 69% of people reading email at work do so with the preview pane turned on.Nearly half (49%) read only the first few lines in the preview pane to decide if they want to continue reading the message. And an impatient 19% immediately delete messages if insufficient information is displayed.So if you don’t grab people’s attention in the top couple of inches of your email, your message could be lost.Here are five tips you can follow to make sure that you make the most of that critical top two to four inches of every e-mail you send:
People are busy and impatient, and the delete button is right there waiting. So don’t tempt them! Take your message to the top of your email where it will be seen and read.
To your success
Gary Neame
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