Email Server Software

Going back to office late in the evening when you should be on your way home to your spouse, kids and dog is a waste of time. This is how innovative email to a fax machine being mobile came to be. You were not the only one needing to fax from out of town, the state or country. Now email to a fax machine is mobile.

Money Saving Idea – Fax Online

The bulky fax machine that is nearly outdated is no longer convenient to use. It binds you to the office making a long day even longer when it involves a trip back to the office to send or receive a fax. You hope that the machine had plenty of toner, ink and paper to get a legible fax assuming the line was not busy. Companies waste hundreds up to thousands of dollars per year for dedicated fax lines without including the cost of repairs and maintenance. This way of faxing is yesterday’s news.

Should You Fax from Email?

Choose whether a local or toll free number benefits you and your customers more. If you want to port an existing fax number, in the online faxing service sales department helps you with that. If all else fails you use call forwarding for convenience. Confirmations come directly to your email address Inbox along with simplified reports and online storage for you faxes for up to a year. This minimizes paper files. Some like to save them to a disk or easily save them on your computer for future use or reference.

With the click of a button or a quick toll free, call customer service is ready to help you solve problems. Simply manage contacts in a CSV file you download or upload. Get a free trial of an email to a fax machine service. Take advantage of the innovation on a budget no matter how much or little the faxing needs.

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So you’ve just finished proofreading your brilliant promotional email — it’s got an irresistible subject line and an offer no one in their right mind could refuse… Now look at it in the preview pane. A whole lot of your readers will!A preview pane allows recipients to view the top two to four inches of your e-mail without actually opening it. Statistics from MarketingSherpa show that 26.6% of consumers read emails that way. And 69% of people reading email at work do so with the preview pane turned on.Nearly half (49%) read only the first few lines in the preview pane to decide if they want to continue reading the message. And an impatient 19% immediately delete messages if insufficient information is displayed.So if you don’t grab people’s attention in the top couple of inches of your email, your message could be lost.Here are five tips you can follow to make sure that you make the most of that critical top two to four inches of every e-mail you send:

People are busy and impatient, and the delete button is right there waiting. So don’t tempt them! Take your message to the top of your email where it will be seen and read.

To your success

Gary Neame

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Well, don’t congratulate yourself just yet…NOW you have to deal with the toughest spam filter of all — your customer!With floods of email arriving every HOUR, most people are ruthless about deleting anything they even suspect won’t interest them. Not only that, they’re almost as likely to report unwanted emails as spam as they are to delete them.

Here are the top three reasons someone will open an email you sent, according to a DoubleClick survey:

Email is one of your most potent sales generators — but only if your emails are getting opened. It’s worth your time to build your credibility by offering lots of value in your regular emails, and study your market to understand their wants and needs.Then, when you send out that promotional email, you know it’s something they’ll open with no hesitation.

To your success,

Gary Neame

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As the economy continues along its unsteady path, many small business owners have been asking me what they can do to keep their businesses financially healthy over the coming months.Lots of people are wondering if they should be investing in fancy new site designs, or boosting their pay-per-click budgets, or hiring high-priced SEO experts to help them get better rankings.Now, while I’m obviously not against spending more money on these sorts of things…… I recommend you start by leveraging the tools you already have, and make sure you’re using them as efficiently and effectively as possible.Take your email marketing, for instance.Ensuring you have a smooth-running and reliable email marketing program is one of the surest ways to keep your business humming, without having to invest a lot of money!I mean, think about it: what’s the BEST way to keep your sales and profits up during a slow economy?Build solid relationships with your existing customers, so they keep coming back for more.And what’s the ideal way to build those relationships?Yep, you guessed it…When you stay in touch with your regular customers — and email them valuable information — they’ll quickly view you as a credible resource, an expert in your field, and most important, someone who’s watching out for their best interests. And they’ll reward you with their loyalty (and continued purchases)!Unfortunately, many business owners take their email marketing for granted, and pay little attention to it beyond what their next promotion will be…… and meanwhile, the number of emails that actually make it to their customers’ inboxes gets lower each week! That’s because legitimate permission-based email can often be mistakenly identified as “spam,” and sent straight to customers’ spam, folders… if it gets delivered at all.It kind of defeats the purpose of using email for customer retention if none of your customers are getting the emails, right?Fortunately, it’s EASY to enjoy a high rate of deliverability with your email, if you understand a few basic spam rules. So to make sure as much of your email is getting to your customers as possible, here are the TOP TEN things you MUST do to avoid having your email mistakenly labeled as spam…Rule #1: Keep ACCURATE records of EACH person who subscribesHaving detailed records is just good business practice, but in the case of your opt-ins, it’s critical.So make sure you keep track of the date, time, referring IP address, and referring web page for EACH person who signs up, along with their first name, last name, and email address.You can quickly and easily prove that you’re definitely NOT a spammer if you have details to back yourself up. Rule #2: Track requests to opt out, and remove these people PRONTO!Once again, good record-keeping is the way to go. The CAN-SPAM act requires that you remove people who ask to opt out within 10 days of their request.But why not play it safe? It’s a good idea to implement your remove requests every couple of days, as well as before you do a new mailing. Rule #3: Post your privacy policy on your website Make sure you let people know that you will NEVER sell or trade their names and email addresses when they opt-in, and make sure you STICK to that!There’s a second benefit to posting your privacy policy clearly: you’ll actually get MORE opt ins, because people will feel more comfortable sharing their information with you.A clearly spelled-out privacy policy somewhere in your site, along with a direct link to it from your opt-in form, will go a long way in building credibility with your customers. If you’re unsure of how to write a privacy policy, I recommend you visit this site, where you can have one generated for you, automatically.Rule #4: Make sure you’re using reputable service providers If you’re thinking of hiring a third party to manage your email for you, or rent email lists from, make sure you investigate them thoroughly before you sign on the dotted line.When it comes to the Internet, your reputation is only as good as the people who manage your email promotions for you, and you DON’T want to be hurt by someone else’s bad behavior.Rule #5: Use rental lists with care Thinking of renting an email list for a promotion? Make sure you take the time to review the form that was used to collect those names and email addresses.Not only will you be able to tell if the people on the list have given their permission to the list broker to sell or rent their information, you should also be able to tell if the people on the list will be interested in your offer. Rule #6: Use a REAL return email address with room to store bounce-backs and opt-outs While every email you send should have an “unsubscribe” link it in (more about that in a minute), you also need to honor any unsubscribe requests that people send to your regular email address. So make sure it’s possible for people on your list to reach you through regular email, and also make sure you’ve got room in your inbox to receive the messages. There’s nothing worse than an unsubscribe request that can’t be delivered!And while it may be tempting to respond to the occasional angry unsubscribe email you may get from a disgruntled subscriber, your best course of action is simply to delete them promptly.Rule #7: Provide easy instructions for how to unsubscribeEVERY email you send out MUST contain clear, simple instructions that tell people how to unsubscribe if they no longer wish to receive email from you… as well as a link they can click to unsubscribe automatically.This is NOT negotiable. Any email sent out without unsubscribe information is officially spam!Rule #8: Provide your valid physical address Each email you send out must contain your physical address. Consider creating an email template with your contact information in the footer, and then use this template for each email you write. You’ll eliminate the possibility of accidentally sending out mail without this important detail. Rule #9: Use a consistent “from” address The “from” line in your email must be valid and accurate — the name of your business, for instance, or your own name (provided your name is well enough linked to your business that your customers will recognize it).Your email address should also be clear enough for your customers to recognize. Some web-based email doesn’t show the “from” line, so there needs to be another way for your customers to recognize you.Rule #10: Use an authentic, non-misleading subject lineNobody likes to be fooled or tricked, and deception is the WRONG way to earn your customers’ trust and respect, so make sure your subject line is related to your actual messages. So if your subject line says Janet, three ways to save money, you need to make sure you actually are talking about that in your email, and preferably within the first few paragraphs. Otherwise, your visitors will feel cheated, and that will hurt your credibility. Email marketing is inexpensive, easily trackable, and extremely effective. And the reason it’s so effective is that you send it to a highly targeted, selected group of people; your customers and subscribers who have a relationship with you and WANT to hear from you.But even your legitimate mail can be snagged in the web of anti-spam measures… If you follow these 10 simple rules, you’ll have the best chance of getting your email delivered. Keep your opt-in list clean, and your email promotions should be recognized for what they are… responsible opt-in email promotions, not spam.And that’s the BEST way to continue to earn profits during the current economic downturn, without having to invest one additional penny! To your success,

Gary Neame

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Widely considered the most efficient form of communicating with prospective customers, email marketing campaigns are increasing in popularity and therefore advancing accordingly. It is estimated that half of all internet users – circumstances permitting – check their emails on a daily basis. Research shows that the UK consumers are among the most likely to purchase services or goods online. Countries such as Germany and Japan are others that are making the most of online deals and are increasingly shopping on the internet. The current economic situation means that many businesses are being encouraged to be more pro-active when it comes to marketing and sales. It goes without saying that direct marketing is more affordable and often more efficient than other promotional tools. Email marketing is possibly the best example of this; huge numbers of potential customers can be contacted quickly and easily. With the correct facilities it is also much easier for businesses to study responses from prospective customers through open and click rates. With all these advantages large numbers of companies are following expert advice and utilising email marketing. But in order to achieve optimum results the emails need to be of a high quality standard and sent to an appropriate audience for the product/service/company being promoted.Recently increasing diversity in the content and format of marketing emails has arisen due to the need for individual emails to stand out- in what could potentially be an inbox crowded with others. This has meant static emails are often being rejected in favour of audio or even video versions. Audio adverts can sometimes play automatically once the email is opened. This creates a strong impression on prospective customers, it is different to the advertisements that they are used to receiving. It also gives an idea that a company has put more effort into their campaign and made it more user friendly. Statistics show that people are often put off marketing emails when they have to use quite a lot of time and effort accessing different links and reading more than necessary. Having an email sent that announces its purpose with so little user time and activity is certainly seen to be considerate and up to date. Video emails are less straightforward at this moment in time due to the fact they often rely on links to external sources or have a large download size. This may mean they require more time or effort from a recipient to be used effectively. These problems are often rectifiable by the use of technology that can reduce download sizes. It is also worth mentioning at this point that, generally speaking, a consumer’s standard of software and access to increased bandwidth is improving. This means that this form of marketing email has the potential to gain more and more popularity in the future. On another note, consumers find videos more interesting than static emails. Encouraging research has shown that measured response rates (opens and clicks) can sometimes be up to ten times higher than for static emails. They also promote viral email marketing quite well. This can lead to a much wider consumer base just through items of interest being forwarded by recipients. With online sales continuing to rise, it is essential that companies are using all the means they can to promote services and products online. Email marketing is a fundamental part of this. Whether static or other emails are used, it is vital that any promotional information sent is of exceptional quality and is user friendly. To explore our range of Email Marketing services, please visit our website at http://www.emailcenteruk.com/

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