Email Server Software

Creating Bulk Email List
By means of the Internet we have the possibility to connect millions of people from around the world. And this number is growing as far as people discover the convenience and necessity of the Internet in today’s world, where the success in the business largely depends on information technology.
Companies and organizations have found the Internet an opportune place to promote their products and services. They use the strategy known as bulk email marketing, or bulk email sending, or sending advertisements and promotional letters to email users.
An essential element of successful bulk email marketing strategies is a clean list of targeted email addresses. This assumes that the list contains only valid email addresses of people who are really interested in receiving the emails from the company or organization. Otherwise, your unsolicited advertising will be classified as spam mail. Although sending out magazines and newsletters through bulk emailing is free, companies cannot risk the equity of their brands by offending people. A clean email list will help you assess the success of your email campaigns; and more importantly it will reduce the risk of breaking the anti-spamming laws.
So, how to build a clean targeted email list? There are a few “DON’T” here:

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With a never-ending flow of spam on the Internet people are careful with every new message they receive. Some people immediately delete suspicious emails without opening them, others use anti-spam filters that block any email they consider as spam. It’s great if you already have a list of subscribers, to which you are sending newsletters at a regular basis. People know who you are and most likely have your email address in their address books or whitelists, so your email is let through with no problems.
But what about the first email campaign? How can you maximize the chances of getting a decent response from your first mailing?
The first email campaign often gets a low response rate. In some degree this is due to the product or service you are offering, or the design of the website. But a great part of it is in the message itself.
Follow these simple rules and your email campaign should be successful right from the beginning:
1) Don’t send from a forged or non existing email address. Use your valid email in the email From field. People can reply to your message so be sure the replies arrive to a real person.
2) Know what you want to achieve by your email before you sit down and write it. Do you want more visitors to your website? More sales for your products? More signups to your newsletter? Whatever aim you have, keep it in mind while writing your email.
3) Spell it right. There’s nothing worse than receiving a marketing email with poor spelling and grammar. Read and re-read your message a few times to discover and correct possible mistakes and typos.
4) Don’t write too long. Split the text into paragraphs. Keep the paragraphs short and punchy – you have very little time to grab people’s attention. Use simple words, short phrases and paragraphs consisting of just 1-3 short sentences.
5) Don’t use all capital letters! The text in all capitals is difficult to read and looks like you are shouting. Occasional use of capital letters to emphasize a word is ok, but be aware that some spam filters delete email messages with words all in capitals.
6) Call to action. In first two sentences of your email tell people who you are, and what you want them to do. Then you can use the rest of the email to expand on your products and services.
7) Deadline. Set a deadline for your offer by using phrases such as “First 100 to apply” or “The Offer Expires on December 25, 2006″ – fear of missing out on something always generates a good click through. Send a text version of your message together with the HTML part. Don’t neglect the text version. Make sure it is composed well. It can be useful for those recipients who can read only text emails due to security reasons or email client configuration. If you compose your newsletter in G-Lock EasyMail, the program automatically creates a text version of the message and sends it together with the HTML part. You can also preview the text part before sending the message out and adjust it as you need.
9) Provide a way to unsubscribe. People must have a quick way to remove themselves from your mailing list. It may be an unsubscribe link somewhere at the bottom of your email. Don’t forget to exclude from your list those recipients who unsubscribed.
10) Always send a test message to yourself or your coworkers. The message can display differently after it is received by an email client. Make sure that everything is in place: images are shown, links are working, and text is formatted as it must be. Is everything looks fine, you are ready to send out to the world.

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You owe an online business and you know that to make money you need a list of people, a list of passionate buyers who are hungry for your offer and will devour it when you send it out.
How do you create such a list? And even more important how do you maintain your list of prospects? It’s not as easy as you probably thought at first. You must have a squeeze page where people opt in to your list. On that page you should tell your prospects that the information they provide will be kept private and that they will receive only the newsletters they subscribe to but not a whole lot of spam from different sources.
Don’t forget to use the double opt in model because people may not remember that they opted in to your list. Using the double opt-in method you ensure that all people on your list gave you the permission to send them your emails. Your auto-responder email messages should be mini sales letters including a solid content to keep your list subscribed. And finally, you want to send the emails at a regular basis, but not too often, so your subscribers don’t forget who you are, or worse, get overwhelmed by your messages.
It requires much time, testing and measuring to choose the right email marketing strategy and set it up in the right way but it is well worth the efforts in the end.
Let’s talk now about 3 simple but incredibly important rules to set you on the right path with the email newsletter:
1. Keep the lines width up to 65 characters.
Most people read many emails every day. So, your purpose is to compose your email message so that it is not boring or fatiguing to read. The last thing that your recipient wants to do is scrolling his eyes from one side of the screen to the other. No matter how good your content is, if it is fatiguing to read, it risks to be abandoned after a few lines.
The optimum width of the line is around 65 characters.
You just type 65 symbols, for example asterisks or dashes, across the top and then measure your text returns against this. MS Outlook Express, NoteTab and some other email programs allow you set the line wrap to any character width you require. So, you don’t have to hit enter every time you think you need to.
Another thing to keep in mind is that some email programs force line wrapping at 60 to 65 characters on emails received. So if you send an email wrapped at 100 characters your reader will receive an email that is broken down. This makes it look unprofessional.
2. Don’t write in ALL CAPS.
It’s bad email etiquette. It’s like you’re shouting at your reader. Nobody likes to be shouted at and if you are trying to sell something at the same time, you won’t make any sales, and even worse, you may lose some subscribers.
Some caps, underlining and bolding is necessary but don’t abuse it! Too many caps, exclamation points, underlining and bolding work against you. An email all in caps would destroy the reader’s confidence very quickly.
3. Check your spelling and grammar.
Have you ever seen a website, sales page or email with spelling mistakes? What do you think about the professionalism of the owner or email sender?
Some people may not pay attention to the mistakes, but for some people one spelling mistake will completely destroy the credibility of the message.
It is very important to spell check your messages before sending them. And even better if you have someone else to proof read your message before you send it out. A fresh look always helps discover the slips and mistakes that you might miss. Your reputation and sales are in direct proportion with your messages. The better your message is, the higher the credibility of your readers is and, thus, more sales you make. So, take the time to get it absolutely right.

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These days, there are hundreds of ways to market something, and there are a lot of different mediums to choose from. Perhaps, because it is considered new or perhaps because of the chance of emails you send being looked at as spam, email marketing has been overlooked, dismissed or simply not employed because it wasn’t brought to the attention of the marketing staff that email marketing was a possibility.
So, now the question comes up, is it possible to make money though email marketing? Is there enough of a chance that someone is going to click on the links in the email, that they are going to even open the email to make it worth while to do email marketing? The answer is yes. Email marketing, just like everything else, can be successful if it is done correctly.
So whether you believe it or not, you’re willing to give email marketing a try. Good, that’s the first step to becoming a successful email marketer. Next, you might now be asking yourself what to market. If you don’t have your own products, there are affiliate programs that can help you get started with email marketing. If you still have questions, take a look at forums, or blogs, or even websites that discuss email marketing. Be sure to check to make sure that the site you are getting information on internet marketing is a decent site.
There are a lot of different scams out there that promise quick success through email marketing. For some people, it can be very profitable, but that isn’t always the case, especially if you come across someone who is offering you a large salary right away using email marketing.
Email marketing, as with any marketing, requires time to build a true customer base and to be accepted. Now that you know a little about email marketing, you’ve decided to give it a try. You did research on email marketing, and looked into programs that might help you get started and keep going strong. Head out and enjoy. The sky is the limit with this inexpensive and effective way to market.
Email marketing is truly the way of the future. So don’t hesitate and get out there and use what you have learned about email marketing to start bringing in the money and give yourself a little peace of mind.

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So, you want to know more about email marketing. Here is one type that will really help you out. Permission based email marketing. That’s right, permission based email marketing. Email marketing is the new perfect medium to use when you’re other marketing is not effective. For example, in-store marketing is only effective if customers come in the store. If they don’t, this form of marketing is wasted.
Another benefit of email marketing is that it doesn’t cost anything. Large-scale mailings can really add up cost wise, but not so with permission based email marketing. Because email is instant, so is customer response. Usually, if a customer is reading an email, likes what he or she is reading, they are more likely to click a link and make an online purchase. He or she is not likely to close out his or her email and come down to your store, especially if your store isn’t located anywhere near where he or she is. Email marketing is also effective because it widens your customer base. With email marketing, we are no longer held down by our locations.
One way to make sure that email marketing doesn’t turn into a flop for you is to use permission based email marketing. This is gaining permission from the people you are going to be sending to. The reason for this is because of spammers. Because of these people who send off emails that are not permission based email marketing, there are many times when even your emails might be considered to be spam and deleted. Since your lively hood depends on people coming to or shopping in your store, this can be very harsh and cost you money by having to use other forms of marketing. However, if you are using permission based email marketing, there is no need to worry because this form of email marketing requires getting the email address of your customers with their permission to send them email.
So, how do you effectively use permission based email marketing? Create the messages and set them to go out to your customers though an email list automatically. Get the name and email of people by maybe offering something for free. Tracking codes are useful as they give you numbers to show you whether your marketing strategy is working. Keep emails in a friendly tone, this insures that customers are more than willing to read your email than if it was in a mono tone or unfriendly one.

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Email marketing is an important buzzword in e-business today. There are several reasons for this. First, it is a cheap way to get to prospects. Second, it is fast. Promotional messages can be delivered to a number of prospects through email marketing, and delivered fast. Third email marketing is very effective if used well.Beginning An Email Marketing Campaign
To begin an email marketing campaign, first you need email addresses. Give potential customers the ability to opt-in to email newsletters that you may send. Give them the ability to invite their friends to the email list. You can do this by a simple invite-your-friend link in their email message.Things To Remember In Email Marketing
Try to gain trust early on in the email marketing process. Make it clear to prospects that you will not sell email addresses to anyone. Also, allow an opt-out option with the email newsletter that you send. Try to gain trust by “talking” to your customer as you would talk to a friend. Only through trust will your customer get ready to buy your product and you make a sale.Provide Useful Information In Your Email Marketing Campaign
Useful information is the only reason prospects subscribe to your email marketing campaign. So give it to them. If you sell dog products, explain to your prospects how to keep dogs clean and healthy and the benefits of doing so. Be the expert in the topic you are dealing with. Be willing to share useful tips, insights etc. with your prospect that will endear them to your email marketing campaign. This is essential to get profit from email marketing.Interesting Subject Lines
Keep your subject lines interesting as well as hard hitting. Your subject lines draw readers to the subject at hand. These same subject lines determine whether your mail is treated as spam. Frame your subject lines in a manner that they are interesting as well as give some information on the subject and arouse curiosity. This ensures that the prospects get to the next part of the marketing message that is the email.Keep It Short And Simple
This is also called the KISS principle. Use intrigue in the email. Just as the email subject line arouses curiosity in the email, the email should be able to sustain the curiosity. The result should be a curious would-be customer who cannot wait to go from the email to the website where you sell your products.
While you get profit from email marketing, use common sense mixed with marketing acumen for the best results. Endear yourself to customers. This can be done through simple authenticity in all dealings with them. “Talk” to your customers like a friend throughout the email-marketing message. Use creativity while delivering the message to the prospect. Email marketing is a godsend for small businesses. Use it wisely to spice up business and get those cash registers ringing.

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What is an email newsletter? An email newsletter is kind of like a regular newspaper but it delivers news directly to our email electronically. These newsletters aren’t just the news. Email newsletters are available for just about every kind information.
Most companies have an email sign up for their email newsletter that allows them to send you updates on company policies, changes and information on topics you request. Email newsletters might be about health, technology, sports, general information or varying articles of interest.
So now that you know what an email newsletter is all about. Let’s start figuring out how to create one. The first step is to decide your email newsletter’s lay out. You want the email newsletter to be something that everyone is going to want to read. Therefore, you must design your email newsletter to be attractive and appealing. There are several ways you can accomplish this. You can have your newsletter professionally designed, can download email newsletter creator software, or you can create one on your own. In regards to email newsletters, it is usually best to have them professionally designed.
One of the things to consider in your email newsletter design is that the internet is visually oriented. There are few sites that are only text based. Therefore, customers, and subscribers to your email newsletter are going to be expecting your newsletter to match the types of things they see on the internet. There are more complicated ways of doing email newsletters, but why not start out with something basic like an HTML email newsletter.
When the internet was in its infancy, HTML email newsletters would have been something almost impossible because email was only set up to do text. Even now, you’ll often get a message asking if you want to send or receive an email in either text or HTML. These days, knowledge of HTML isn’t even needed to create an HTML email newsletter. There are HTML editors available and even most word processors come with an HTML editor or tagging feature. There are a variety of things to choose from. Features such as heading changes, allowing you to alter the titles and headings of your HTML email newsletter. Adding text enhancements, web links are also easy to do in your HTML newsletter. Most word processors have a function for adding links to your HTML email newsletter while all feature text enhancements like underlining. With the addition of HTML features to common word processors, there is no reason why you can’t get started creating your own HTML email newsletter. It will do wonders in spreading the information about your site, or what you have to offer, as well as updates and general news of interest.

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I’ve been working for a software developer company for about 5 years. We regularly send the letters about new program releases and upgrades to our customers and different newsletters to those people who subscribed to our mailing list. For a company advertising their products on the Internet the most important thing is to get as many clients and subscribers as possible and build a strong relationship with already existing clients. Since the communication with the customers is done via email, the newsletter you send plays the essential role. The incontestable fact is that the newsletter must contain only the information that is useful for your customers. The customers are not interested in the history of your company or your company regalia, or your personal life. They want to read about the products you are to offer them and the benefit they can get from your products. The newsletter content is important. But the newsletter structure does matter too. For almost 5 years we’ve got some experience in creating a healthy and effective email newsletter and delivering it to the customers.
So, now I’d like to share some tips and tricks with you:
1. Subject line is more important than you may think. To get the recipient open the email, ask a question in the Subject line. This works perfectly. The curiosity pushes the recipient to go further and open your message. But be careful – no mockery, sneer, or offense in the question. Be honest and straightforward.
2. Write a letter but not an advertisement. Your email newsletter must look like a personal message addressed to a particular recipient. Email personalization is perfect.
3. Don’t complicate the message format. A lot of graphics, complex tables, and other advanced formatting are not good. Your email newsletter may end up in the recipient’s junk folder since it will look like a “pure email advertisement”.
4. Don’t be afraid to go long. A short email newsletter is no longer a rule. A longer copy that tells more about the product benefits story is doing better. But make sure that your long story is not boring. Emphasize the most important paragraphs with bullets so they grab the recipient’s attention. Remember that people don’t read emails, they scan them.
5. Place the links in the beginning, middle, and in the end of your email newsletter. The click-through responses generally come in this order: top, bottom, and middle of your email message. So, don’t forget about the link in the middle. Your response rates will suffer.
6. Include a picture. A nice graphic (even if you tell about an intangible product) will tend to increase the response rate. For example, if you sell downloadable software, you can design a box with a nice cover presenting your software.
7. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. Many prospects will click on these to respond.
8. Use drop-text images. A drop-text is a text message that appears when your cursor hovers over an image. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts.
9. Offers and bonuses work well. An offer of free shipping, a discount, an invitation, or a free gift is very effective in email marketing. But be careful – avoid the word FREE in your email message. FREE is the most attractive word in email marketing, it’s also one of those that spam filters will likely detect to block your message.
10. Include your contact information. You can include your web site address, your email address, even the postal address of your company. A toll free number is also good. Some recipients may prefer to call and speak with a live person. A toll free number will often boost response.

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Bulk email marketing is a way to reach prospective customers and to stay in communication with existing clients. It has become a big business over the last years what is quite justified. Bulk email marketing provides companies and organizations with a great possibility to advertise and sell their products and services. Sending letters to prospects and customers via email is quicker and less expensive than traditional bulk postage mail. Plus, you can easily contact people in all parts of the world and your growing email list will be bringing you more sales. With all that, bulk email marketing has one main disadvantage – unsolicited emails, often labeled as “spam”. Unsolicited emails are the emails that the recipient didn’t request. If one sends the messages to someone else without his permission, those emails are classified as spam. Sending spam can ruin the company’s reputation as people usually blame this type of mail received without their consent.
So, to accomplish a focused, targeted, and effective bulk email campaign that will bring you the results, you should consider some points before implementing it. The key to success is to follow some rules when planning your campaign.
Email Marketing Objectives
Decide on what you will tell to your audience, what you want to achieve with your email campaign. Is it a newsletter for establishing a relationship with your prospect customers, or is it a sales-oriented letter for your existing clients? Do you want to generate leads, bring more traffic to your web site, inspire the loyalty, or increase sales?
Building Your Email List
Don’t buy ready-made lists of email addresses from a source that you don’t know well. Don’t use email harvester software to collect the email addresses from web sites. The best approved way to build your own mailing list is to design a sing-in form on your web page. People who visit your site and are interested in learning more about your products and services will leave you their email addresses. Over time you’ll build a database of subscribers who signed up to hear from you. If you segment your subscribers depending on their preferences, you’ll need to design multiple email messages to send more relevant information to each audience.
Don’t Sell at Once
Don’t start selling in the first letter. In your first emails you should talk about the customers’ problems and provide some useful information about your business. If you sell software, inform people about the latest releases, and include software reviews that you have read. Always keep the content of your emails in line with what people signed up for. Be careful at declaring that you are the solution for them until they have some trust and faith for you. You can remind them of your services at the end of your message.
Personalize Your Message
Your email message will look more professional and reputable if you personalize it by addressing your subscriber by name. A personalized message makes the impression that you value every subscriber and thoroughly prepared your email campaign.
Write in the Informal and Comprehensive Manner
Don’t make your message content too official and abstruse. Keep to the informal tone of writing. But don’t make it too chatty either. Find the golden mean. Write like you are telling a story. Avoid direct commands and obstinate requests. Include advices and suggestions by using the phrases like “In our experience…”, “We discovered…”, “Our research shows…” etc.
Avoid using big attachments. They increase the size of your message and take some time to download. You should better unload the file that you intend to attach to your web site and give the link to it in your message. Those recipients who would be interested to see the attachment will download the file onto their computers. If you use links within the message, make sure they are working. Don’t use too many “I” and “We” in your message. Don’t focus much on yourself or your company regalia. Nobody is interested in your personal information. The content must be relevant and meet the customer’s interests.
Your subject line. It should be short and to the point.
And finally, how are people supposed to unsubscribe from your email list? Don’t forget to provide them with an unsubscribe link somewhere in your message.
Make it a rule to always read your email copy several times before you send it out. A nice idea is to have someone else read your message with a fresh look. It’s better to discover and correct any possible mistake and typos beforehand rather than make your subscribers feel you lack precision.
Manage Bounces and Unsubscribes
You should be ready to receive bounced messages. People change the email addresses from to time and they may not notify you about it. So, you shouldn’t expect that your email message will reach all your subscribers. Remove bounced email addresses and the emails addresses of those recipients who unsubscribed from your database or mailing list. This will help you maintain a database of those customers and prospects only who really want to hear from you.
So, it turns out that the route to effective email marketing is not so easy and simple. You should spend some efforts and time to achieve a success with your bulk email campaign. But it’s worth it, isn’t it?

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Creating and sending a promotional email letter that receives the maximum response rate is at the heart of any successful online business. But what is a “responsive email”? How do you compose it? There are a few principles a responsive email letter is based on. If you follow them, you’ll never be at disadvantage:
The Subject line. The subject line is a presentation of your message. I would even say that it is the subject line determines whether the recipient will open your message or not. If you send a commercial letter, your main purpose is to have the recipient open your message. So, the subject line must to intrigue and rouse the people’s curiosity. Put some “tease” in your subject but do not reveal what your message is about completely. Teases should speak to the offer that the recipient is going to find inside the letter – but not too much – make them open it to find out for sure. A good tease may sound like: “Discover the new technique how to…”, or “The amazing inside secrets…”, or “Download the new improved version of… ” etc.
The salutation. Yes, a personalized message beginning with “Dear John,” is better. It looks more professional and makes a feel that you care about every prospect individually. A personalized message helps build credibility in relationship between you and your prospects. That’s why on your opt-in form you should ask your subscribers to provide their first name together with the email address.
The message body. We’ll examine two aspects here: content – what your message is about and presentation – in what manner you present the information.
Message content. This is where people often get confused. What to tell to the readers so they would want to buy from you? Tell them about the benefits of your product. Remember that people don’t care about you personally or your organization, they do want to know how they can benefit from your offer, how your offer can solve their problems or make their lives easier. That’s what they need.
A great idea that always works for your is a free bonus or special offer. You should give them something for free in addition to their purchase.
Typical offers may include:
• Special Reports – you are simply promising them an instant access to some free content after their purchase.
• Software Trials – if you are developing and promoting your own software programs, you could promise a free trial of the new version of your software, or an other software in the form of a download.
• Discounts- you can offer discounts on particular goods when they become available, and the only way to gain access to these discounts is by purchasing your product.
• Email mini-course – you can also offer people an email mini-course that will teach them something specific about their market, and will then allow you continue communicating with them in the future.
• E-books – if you sell an e-book, you could offer it for free to your subscribers who purchase your product.
• Tips and News – similar to the email mini-course. You are just promising to send them regular emails with useful content that helps make their lives easier.
Always end the body of the letter with clear instructions what action you want the reader to take. There must not be any ambiguity. The reader must exactly know what you want him to do now.
But don’t stop there. Add a “P.S.” and “P.P.S.” that persuade the reader to buy from you, repeat the offer and call-to-action.
Text presentation. You may have a lot to say about your product benefits and your offer. But the trick is to say it in a way that is easy to read, and clearly lays out the main aspects. People are busy and they don’t have much time to spend on one email. Keep in mind that people don’t read the message, they scan it. So, you have to structure your letter in a manner that all important information grabs the reader’s attention.
Don’t write in long sentences. Separate the text in paragraphs with 4-5 sentences in each paragraph. Use bullets to represent your offer benefits. Use underlining, bold and italics as ways to call attention to important elements but do it wisely.
The closing. It should always be done by the most senior person in your organization – preferably someone with a title. This is about credibility.
You should always remember that you can create several email messages and test one email approach versus another. Simply divide your list in two groups, and send the version A to one half, and the version B to the other. Then compare the results. What version is more responsive and what is not. You can then use the more successful version of you email letter for future communication with your prospects.
Take care of these aspects and your email marketing efforts will be rewarded!

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