Email Server Software

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.

Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.

Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.

Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.

Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.

Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.

Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!

Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.

Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.

Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.

Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.

Add a squeeze page. A squeeze page has one goal ? to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.

Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.

Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.

Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

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Going back to office late in the evening when you should be on your way home to your spouse, kids and dog is a waste of time. This is how innovative email to a fax machine being mobile came to be. You were not the only one needing to fax from out of town, the state or country. Now email to a fax machine is mobile.

Money Saving Idea – Fax Online

The bulky fax machine that is nearly outdated is no longer convenient to use. It binds you to the office making a long day even longer when it involves a trip back to the office to send or receive a fax. You hope that the machine had plenty of toner, ink and paper to get a legible fax assuming the line was not busy. Companies waste hundreds up to thousands of dollars per year for dedicated fax lines without including the cost of repairs and maintenance. This way of faxing is yesterday’s news.

Should You Fax from Email?

Choose whether a local or toll free number benefits you and your customers more. If you want to port an existing fax number, in the online faxing service sales department helps you with that. If all else fails you use call forwarding for convenience. Confirmations come directly to your email address Inbox along with simplified reports and online storage for you faxes for up to a year. This minimizes paper files. Some like to save them to a disk or easily save them on your computer for future use or reference.

With the click of a button or a quick toll free, call customer service is ready to help you solve problems. Simply manage contacts in a CSV file you download or upload. Get a free trial of an email to a fax machine service. Take advantage of the innovation on a budget no matter how much or little the faxing needs.

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There is so much software out there that you can definitely find one or more to suit your needs no matter what you need it for. Software is usually inexpensive, easy to get, easy to download and install, and can help you a great deal. You can even find some software for free or use a free trial of software to see if it fits your needs before you spend any money on it at all.
Software for Organization -
There is software out there to help you stay organized. Some examples are:
Calendars
Planners
Reminders
Notes
Accounting Software
And more
Software for Fun -
Games – Alone games, RPG games, games you can play online with anyone all over the world such as World of Warcraft, Star Wars Galaxies, and more
Puzzles
Quizzes
And more
Software for Learning -
Typing software to help you type faster and with more accuracy
Language software to help you learn another language
Courses for anything from business to mathematics
If there is something you want to learn, there is probably some software out there to help you do so
Software for Business -
Accounting Software
Daily, Weekly, Monthly, Quarterly, and Yearly Planners
Calendars
Tax Calendars
Goal Planning and Executing
Business Plan and Executive Statement Software
Proposal Software
Other Software to Help You -
Writing Software
Movie Software
Music Software
Website Software
Protective Software for Getting rid of viruses, worms, and more.
Email software for auto responses, and more
If you have a need that needs to be filled, or an inconvenience that could be made easier, a certain type of software can and will help you. Software helps people around the world do what they need to or want to do everyday. You can download and install it right away so you can use it immediately, or you can choose (some companies still offer this) to have the software mailed to your home. This is helpful if you are going to use it on more than one computer, or if you want to give it as a gift. Software has helped so many people accomplish many different things. It can do a lot for you when you find the software that will fit all of your needs. All you have to do is look for it, test some out and then choose the best one for you. There is software for free at some websites, but sometimes you really do get what you pay for. Most types of software are very affordable and worth the cost of buying it. Make sure you get to use the software before you shell out some cash for it. You want to make sure that it works good for you, because not all software is one size fits all. You will need to shop around, search for the right software, find the one that best fits your needs, and then shop around some more for the best price!
When you know what you need or what you want, it can be really easy to find the right software. It can change the way you work and live.

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Many people have asked in the last while how can they get their emails on a mobile phone? Of course, the mobile carriers are encouraging them all to use a service and a device such as a Blackberry, iPhone or Treo and sign up for a pricey data plan that can run as high as $70+ per month. That is overkill for what the typical user needs!
A lot of people are walking around with what could be called a vanilla-type mobile phone that supports SMS. SMS is text-based ‘ Short Messaging Service’ that allows all the 2.5 Billion mobile phones to support packet-based text messaging. Typical users should not have to pay the fees that die-hard road warriors do for email with pricey devices and services. So, what are their options?
Well, they can extend their free email such as Gmail through Mobile Google or Yahoo Go. However, these services require a Java client on a featured phone to get the graphics. Don’t get us wrong – we love Java! But in this case, the cost of the phone goes up a lot to get that support. This means that most basic SMS devices, those using text messaging, are out of luck since they have to upgrade their phone and upgrade their service for data, adding a few hundred dollars for the phone and $15+/month to their plan.
OK, so how about these services that claims to do email push to SMS? Now, you’re talking! You have a number of choices here such as Visto, Emoze, Consillient, Teleflip, etc. as well as Amika Mobile’s which can be found at www.amikamobile.net The difference between all the other services and ours is that we allow you to limit what you get to the SMS phone to key content and do not force you to squeeze the 200 messages a day you get into your 2×2 inch micro screen! Think of it as that old saying “Just the facts Man”! So, you can get your key Yahoo! or Google mails through AmikaMobile.net You can choose how many words (or characters – typically 1 SMS packet is 12 words or 120 chars). The emails go to an SMS gateway at the carrier and get packetized. Many carriers do not charge for the SMS packets you receive but only for those you send back as a reply. They either bundle this into a package giving you 100 replies a month or charge per SMS packet at a fraction of a penny per packet. You can get away with $5 to $10 per month on this.
So, the best advice Amika Mobile can pass on is to get a free email to SMS service that minimizes the unsolicited emails you would get while mobile. You then sign up with the carrier to receive and reply to SMS on your basic phone. Now, you would be set to get email to go!

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In order to seek out and apply for the jobs you are interested in, you will most likely post your profile and resume on a job search web site, such as monster,career or hotjobs. These search engines allow you to upload your resume in a Microsoft Word or text file format, or create one using their forms.
Outside of the job search web sites, e-mailing your resume as form of application has become commonplace. However, each employer or headhunter has different rules on the file they will accept via e-mail. Most companies will accept an attachment in Microsoft Word this is why you have to be conscious of the font type and size, as well as margins you are using when composing your resume. If a company is requesting a text file, you should follow these steps to convert your Microsoft Word document into a text resume:
-Select File, Save As
-Name the file; as a best practice, use your name as the file name, and use underscores as spaces
-Under Format, select Text Only
-Select Save.
Now that you have converted your file to a text file, make sure to open it and review how the spaces, tabs, and bullet points have transferred over. You may need to do some edits in order to format the resume to fit the file type. Note that the plain text file doesn’t allow for bolding, italicizing or underlining. Make sure that all your text is left justified and that the spacing is correct.
If an employer asks that you include your resume in the body of an email, treat this as a text file when formatting. Copy and paste your whole resume in an email. Keep the font styles basic; use Arial or Times New Roman fonts and keep the size at 10 or 12 points.
Adjust all the spacing and bullet points as appropriate. A good rule to follow is to keep the email simple is to avoid bolding or italicizing text since you don’t really know the type of email software your recipient is using or if the accept HTML or text emails only.
If you are sending your resume as an attachment, format the body of your email as a cover letter. At the top of the email, include your name and address, as well as the address of your recipient. Typically, the address can be found either on the job listing or at the company’s web site. If you are sending the resume in the body of the email, follow the same guidelines in terms of the email content.
Don’t make an assumption that including a resume in the body of an email is the only information you should include in your message to your potential employer.Even if the resume is copied into the email, you still need to let your employer know a little bit more about yourself via a cover letter. However, since you will include your address at the top of the email, feel free to start your resume with a career objective instead of including the heading with your name and address.
Much like proofing is critical in perfecting your resume, testing how your resume is displayed in a body of an email or how it opens as an attachment via another computer is important.
Rally your friends or family for help, and send them sample emails with your resume included in the body of the message or as an attachment. This will provide a great opportunity for you to assure that your resume is reaching your potential employers in the format that is clean and professional.

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So you’ve just finished proofreading your brilliant promotional email — it’s got an irresistible subject line and an offer no one in their right mind could refuse… Now look at it in the preview pane. A whole lot of your readers will!A preview pane allows recipients to view the top two to four inches of your e-mail without actually opening it. Statistics from MarketingSherpa show that 26.6% of consumers read emails that way. And 69% of people reading email at work do so with the preview pane turned on.Nearly half (49%) read only the first few lines in the preview pane to decide if they want to continue reading the message. And an impatient 19% immediately delete messages if insufficient information is displayed.So if you don’t grab people’s attention in the top couple of inches of your email, your message could be lost.Here are five tips you can follow to make sure that you make the most of that critical top two to four inches of every e-mail you send:

People are busy and impatient, and the delete button is right there waiting. So don’t tempt them! Take your message to the top of your email where it will be seen and read.

To your success

Gary Neame

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Well, don’t congratulate yourself just yet…NOW you have to deal with the toughest spam filter of all — your customer!With floods of email arriving every HOUR, most people are ruthless about deleting anything they even suspect won’t interest them. Not only that, they’re almost as likely to report unwanted emails as spam as they are to delete them.

Here are the top three reasons someone will open an email you sent, according to a DoubleClick survey:

Email is one of your most potent sales generators — but only if your emails are getting opened. It’s worth your time to build your credibility by offering lots of value in your regular emails, and study your market to understand their wants and needs.Then, when you send out that promotional email, you know it’s something they’ll open with no hesitation.

To your success,

Gary Neame

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Home-based business consultants often advice their clients to use email marketing as a way to increase their prospect list because it is fast, convenient, and has a low CPI (cost per impression). These “experts” will also usually tell you that when done correctly, you will earn thousands and thousands of dollars. Worse still, they invariably have the perfect email service and address list available—and for just this low price, they will do it all for you.

In my experience, these so-called experts are using old lists and are not following the Can-Spam Act of 2003. This means that in most cases you will not see a good ROI (return on investment). In the worst-case scenario you could be contacted by the DOJ and fined penalties of up to $11,000 per incident. Why you and not the service you used? Since you contracted the service, it is your responsibility to make sure that it is following the CAN-SPAM ACT.

So what exactly do we need to do as marketers to ensure we are not going to get a visit by UNCLE SAM? Well, the good news is that the act doesn’t preclude marketing emails. So for those of us using honest, legal email marketing, this is great news! Before the CAN-SPAM Act, states and ISPs were trying to kill or block all emails that they determined were promoting anything. I personally had emails blocked that I was sending to my customers who very much wanted to read my messages. Now that the federal government has defined spam, or more importantly what is not spam, we have recourse if an ISP blocks a legitimate marketing email.

I want to make it clear that I am not a lawyer and if you have any questions or doubts about what you or your service is doing, contact a lawyer immediately.

The first question you need to ask is, “Is this email spam?” Luckily the CAN-SPAM act defines for us which commercial ads are and are not considered spam. A “transactional or relationship message” – email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship – may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act.

If you are sending an email to an existing customer, or confirming or announcing the completion of an action taken by the customer or prospect, then, other than item number 1 below, these emails would be exempt from the act. I believe examples of these types of emails are order confirmations, emails sent from web based forms when the prospect clicks on a submit button and active members of web site forum subscribers or blog subscribers. So these would all be exempt. I strongly suggest, even though as I read the act it’s not required, to always include a simple opt out section (item 4 below) in your email.

As best as I can determine, this is what the law requires (reference http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.pdf):1. It bans false or misleading header information. Your email’s “From,” “To,” and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email. This means that the practice of bouncing emails off of out of country servers that hide the point of origin of the email is in violation of the act. If you have created a legal email there really isn’t any reason to go through the added expense of using a hidden server. 2. It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message. This is usually where most of the emails I receive from home based business companies or promoters first fail to be in compliance with the act. This means subject lines such as, “You just won a trip,” “Mark where have you been,” or “Mark your order confirmation” are illegal because they are blatantly misleading. We can enter a grey area with subject lines such as “Mike, here is something for you” or “Mike something you might be interested in?”. These may or may not be frowned upon. In my opinion, if we are using a legitimate list, then a subject line like, “Mike, I was told you wanted this.” or “Mike, is this what you were looking for?” should be in line with the act. But again, I am not a lawyer, so what is and what is not a misleading subject line may be different to someone representing the Consumer Protection Agency. 3. It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a “menu” of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.

Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor’s email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it’s illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law. 4. It requires that commercial email be identified as an advertisement and include the sender’s valid physical postal address. Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address. In my opinion this is the number one violation of the act. Lets first look at the valid physical postal address. It is my belief, according to the new rule provisions, that a USPS mail box is sufficient to fulfill this requirement (remember I am not a lawyer), . If you are working from home, using your actual home address, in my opinion, not a safe practice. I strongly suggest a USPS mailbox.

If you are going to purchase desktop emailing software, you need to know how the law applies to Emailers. I will not cover these regulations other than to say, as a person who contracts these types of services, I always send an email asking “Does your company comply with the CAN-SPAM act which became law on January 1, 2004, United States of America?” The only way I will do business is if the question is answered affirmatively and the email is signed with the name of a real person, with a phone number so I can validate that the person does exist. I SAVE THESE EMAILS as proof that I have done what can be considered as “reasonable” to ensure that I, and the service I am using, is in compliance with the act.

The above information is not complete; there are additional types of emails with additional regulation that I didn’t write about.

The bottom line is that emails do work, when written well; but there are pitfalls both from a financial and legal aspect and you need to beware. The best way to build your list is by creating your own list, using your own capture pages, search engine placement, and pay for click advertising.

Authors website Discover Network Marketing Lies and Truths

Copyright © 2001-2008 Mark Piper, INC

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As the economy continues along its unsteady path, many small business owners have been asking me what they can do to keep their businesses financially healthy over the coming months.Lots of people are wondering if they should be investing in fancy new site designs, or boosting their pay-per-click budgets, or hiring high-priced SEO experts to help them get better rankings.Now, while I’m obviously not against spending more money on these sorts of things…… I recommend you start by leveraging the tools you already have, and make sure you’re using them as efficiently and effectively as possible.Take your email marketing, for instance.Ensuring you have a smooth-running and reliable email marketing program is one of the surest ways to keep your business humming, without having to invest a lot of money!I mean, think about it: what’s the BEST way to keep your sales and profits up during a slow economy?Build solid relationships with your existing customers, so they keep coming back for more.And what’s the ideal way to build those relationships?Yep, you guessed it…When you stay in touch with your regular customers — and email them valuable information — they’ll quickly view you as a credible resource, an expert in your field, and most important, someone who’s watching out for their best interests. And they’ll reward you with their loyalty (and continued purchases)!Unfortunately, many business owners take their email marketing for granted, and pay little attention to it beyond what their next promotion will be…… and meanwhile, the number of emails that actually make it to their customers’ inboxes gets lower each week! That’s because legitimate permission-based email can often be mistakenly identified as “spam,” and sent straight to customers’ spam, folders… if it gets delivered at all.It kind of defeats the purpose of using email for customer retention if none of your customers are getting the emails, right?Fortunately, it’s EASY to enjoy a high rate of deliverability with your email, if you understand a few basic spam rules. So to make sure as much of your email is getting to your customers as possible, here are the TOP TEN things you MUST do to avoid having your email mistakenly labeled as spam…Rule #1: Keep ACCURATE records of EACH person who subscribesHaving detailed records is just good business practice, but in the case of your opt-ins, it’s critical.So make sure you keep track of the date, time, referring IP address, and referring web page for EACH person who signs up, along with their first name, last name, and email address.You can quickly and easily prove that you’re definitely NOT a spammer if you have details to back yourself up. Rule #2: Track requests to opt out, and remove these people PRONTO!Once again, good record-keeping is the way to go. The CAN-SPAM act requires that you remove people who ask to opt out within 10 days of their request.But why not play it safe? It’s a good idea to implement your remove requests every couple of days, as well as before you do a new mailing. Rule #3: Post your privacy policy on your website Make sure you let people know that you will NEVER sell or trade their names and email addresses when they opt-in, and make sure you STICK to that!There’s a second benefit to posting your privacy policy clearly: you’ll actually get MORE opt ins, because people will feel more comfortable sharing their information with you.A clearly spelled-out privacy policy somewhere in your site, along with a direct link to it from your opt-in form, will go a long way in building credibility with your customers. If you’re unsure of how to write a privacy policy, I recommend you visit this site, where you can have one generated for you, automatically.Rule #4: Make sure you’re using reputable service providers If you’re thinking of hiring a third party to manage your email for you, or rent email lists from, make sure you investigate them thoroughly before you sign on the dotted line.When it comes to the Internet, your reputation is only as good as the people who manage your email promotions for you, and you DON’T want to be hurt by someone else’s bad behavior.Rule #5: Use rental lists with care Thinking of renting an email list for a promotion? Make sure you take the time to review the form that was used to collect those names and email addresses.Not only will you be able to tell if the people on the list have given their permission to the list broker to sell or rent their information, you should also be able to tell if the people on the list will be interested in your offer. Rule #6: Use a REAL return email address with room to store bounce-backs and opt-outs While every email you send should have an “unsubscribe” link it in (more about that in a minute), you also need to honor any unsubscribe requests that people send to your regular email address. So make sure it’s possible for people on your list to reach you through regular email, and also make sure you’ve got room in your inbox to receive the messages. There’s nothing worse than an unsubscribe request that can’t be delivered!And while it may be tempting to respond to the occasional angry unsubscribe email you may get from a disgruntled subscriber, your best course of action is simply to delete them promptly.Rule #7: Provide easy instructions for how to unsubscribeEVERY email you send out MUST contain clear, simple instructions that tell people how to unsubscribe if they no longer wish to receive email from you… as well as a link they can click to unsubscribe automatically.This is NOT negotiable. Any email sent out without unsubscribe information is officially spam!Rule #8: Provide your valid physical address Each email you send out must contain your physical address. Consider creating an email template with your contact information in the footer, and then use this template for each email you write. You’ll eliminate the possibility of accidentally sending out mail without this important detail. Rule #9: Use a consistent “from” address The “from” line in your email must be valid and accurate — the name of your business, for instance, or your own name (provided your name is well enough linked to your business that your customers will recognize it).Your email address should also be clear enough for your customers to recognize. Some web-based email doesn’t show the “from” line, so there needs to be another way for your customers to recognize you.Rule #10: Use an authentic, non-misleading subject lineNobody likes to be fooled or tricked, and deception is the WRONG way to earn your customers’ trust and respect, so make sure your subject line is related to your actual messages. So if your subject line says Janet, three ways to save money, you need to make sure you actually are talking about that in your email, and preferably within the first few paragraphs. Otherwise, your visitors will feel cheated, and that will hurt your credibility. Email marketing is inexpensive, easily trackable, and extremely effective. And the reason it’s so effective is that you send it to a highly targeted, selected group of people; your customers and subscribers who have a relationship with you and WANT to hear from you.But even your legitimate mail can be snagged in the web of anti-spam measures… If you follow these 10 simple rules, you’ll have the best chance of getting your email delivered. Keep your opt-in list clean, and your email promotions should be recognized for what they are… responsible opt-in email promotions, not spam.And that’s the BEST way to continue to earn profits during the current economic downturn, without having to invest one additional penny! To your success,

Gary Neame

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