3 Things it Takes to Get Your Emails Opened!
Well, don’t congratulate yourself just yet…NOW you have to deal with the toughest spam filter of all — your customer!With floods of email arriving every HOUR, most people are ruthless about deleting anything they even suspect won’t interest them. Not only that, they’re almost as likely to report unwanted emails as spam as they are to delete them.
Here are the top three reasons someone will open an email you sent, according to a DoubleClick survey:
Email is one of your most potent sales generators — but only if your emails are getting opened. It’s worth your time to build your credibility by offering lots of value in your regular emails, and study your market to understand their wants and needs.Then, when you send out that promotional email, you know it’s something they’ll open with no hesitation.
To your success,
Gary Neame
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